Privacy Policy

Who we are

Value Stream Engineering is a Limited Liability Company headquartered in California. Our website address is:

Personal Information we collect.

As used in this Privacy Policy, ‘Personal Information’ means any data relating to an identified or identifiable individual including, but not limited to: your name, last name, company name, email address, and phone number, among others.

We collect Personal Information from you through our interactions with you and through our services. You provide some of this data directly, and we get some of it by collecting data about your interactions, use, and experiences with our products. The Personal Information we collect depends on the context of your interactions with us and the choices you make.

We collect your Personal Information when you:

  • Register, complete, or submit information or forms on our Site.
  • Download content on our Site.
  • Register for webcasts, seminars, conferences, etc., sponsored by us, or a partner.
  • Provide us with feedback and information via phone, email, social media, etc.
  • Answer a survey.
  • Subscribe to our newsletters or other content-related material.
  • Use live chat and communicate with us. Our live chat is operated by a third-party service provider, who has access to such information and can use it in compliance with this Privacy Policy to provide customer service and improve the service. Telephone calls or chat conversations may be monitored or recorded for quality assurance purposes.
  • Use forums or leave comments on our Site.
  • Purchase or use our products and/or services.
  • During in-person meetings or at our events, conferences, workshops, or gatherings.
  • Online information about you may also originate from the use of cookies and similar technologies (for example, pixel tags and device identifiers) on our Site or sites of third parties. 


Personal Information we collect automatically.

Our Site automatically collects certain information, through automatic data collection tools such as cookies, and beacons, among others. These tools automatically collect the following information:

  • Technical information including, but not limited to, browser type, operating system, device information, online identifiers including cookie data and Internet Protocol address (IP), domain name, referral URL, time zone setting, and/or time-stamp for your visit, and information about your devices.
  • Usage information including, but not limited to, geographic location information (such as your country and/or state), date and time you visited our Site, number and frequency of visitors to our Site, page views and search queries, clickstream behaviors, among others. Also, it may include details of your use of third-party applications in connection with our service.

Personal Information we collect from third parties.

We work closely with various third parties and may receive Personal Information from them. We protect the Personal Information obtained from them in accordance with the practices and policies described herein, plus any additional obligations imposed by the third-party source of your Personal Information. Third-party sources may vary due to context, but may include the following:

  • Data brokers: from which we purchase data to complement the Personal Information we collect.
  • Partners:
    • (i) Social media sites.
    • (ii) technical services partners: that helps us with our technology, and may provide us with certain Personal Information (e.g. such as mapping IP address to location data) to help us provide our services,
    • (iii) advertising partners: that provide us with services on our Site (analytics, marketing, etc.) and may provide us with inferences about your preferences and interests to offer you a better service and customized offerings,
    • (iv) payment partners: if you choose to pay for a service and/or product, we may receive data from them, to enable us to send you invoices and process your payment, and
    • (v) resellers, distributors: that deliver the product and/or service you have contracted, and therefore may supply us with data to help us improve our services, among others.

We use your Personal Information for the following purposes:

We use your Personal Information to fulfill certain business/commercial purposes (collectively the “Purposes”). These purposes include:

  1. To fulfill the purpose for which the Personal Information is provided.
  2. To provide you with information, products, and/or services that you request from us.
  3. To communicate and respond to your requests and inquiries to us.
  4. To operate our business and provide you with our products and services: engage in transactions with clients, and process orders from our services.
  5. To follow up with our products and/or services after delivering them (live chat, email, or phone inquiries).
  6. To provide consumers with e-mail alerts, product announcements, software updates, upcoming events, event registrations, and other notices concerning our products and/or services, or events or news that might be of interest to the consumer.
  7. To customize the content and advertising you see on our Site, personalizing your experience and allowing us to deliver the type of content and product offerings you are most interested in and to send periodic emails regarding our products and/or services.
  8. To administer and improve the functionality of our Site and its technical and functional management and present its content to our clients or others.
  9. To analyze, develop and improve the use and performance of our Site.
  10. To modify, enhance, or improve our services and/or provision of such services to our clients and/or for quality assurance.
  11. As necessary and appropriate to protect our rights or property, or those of our clients or others.
  12. To carry our obligations and enforce our rights arising from any agreement entered by and between us and our clients or other contractual third party, including billing and collections.
  13. For testing, research, analysis, and product and services development.
  14. To manage the security of our Site.
  15. To comply with applicable laws and regulations to operate our business.
  16. To respond to law enforcement requests as required by applicable law, court order, or governmental regulations.
  17. As described to the consumer when collecting their Personal Information.
  18. To market our products and/or services and/or related products and services, and to tailor our marketing and sales activities to our clients interests.

We do not collect additional categories of Personal Information, nor process the collected Personal Information for a different purpose than the ones described in this Privacy Policy and Appendixes.

The Personal Information we collect allows us to keep you posted on our latest product announcements, software updates, and upcoming events. Also, to customize the content and advertising you see on our Site, personalizing your experience and allowing us to deliver the type of content and product offerings you are most interested in and to send periodic emails regarding our products and/or services.

Legal basis for data collection

We rely on the following legal bases to collect and process your Personal Information under applicable data protection laws:

  • Consent: where you have provided your consent for the processing of your Personal Information for a specific purpose.
  • Performance of a contract: where processing is necessary for the performance of a contract with you or taking steps prior to entering a contract with you.
  • Legal obligation: where we have a legal obligation to process your Personal Information for example when responding to a public or governmental authority, courts, or regulators, according to a legal obligation under applicable law.
  • Legitimate interest: to satisfy a legitimate interest, for example when it is not required by law but it clearly benefits you.

How we share your Personal Information.

We may share your Personal Information globally with our affiliates and group companies to carry out our activities, as specified in this Privacy Policy. Also, we may share Personal Information with third parties located in different countries which may differ from your location or country of origin. Therefore, the Personal Information we collect may be collected, transferred to, processed, and/or stored, in the United States or anywhere where we, our affiliates, our partners, our vendors, agents, suppliers, or service providers maintain facilities. As such, your Personal Information may be subject to privacy laws from different countries.

In this regard, we may share your Personal Information with:

  • Our affiliates: to provide our services and/or products.
  • Our vendors, agents, suppliers, or service providers: that help us conduct our business and/or support our infrastructure (such as payment processors when you purchase our products and/or services, live chat services provider, etc.).
  • Advertising partners.
  • Channel partners.
  • For business transfers: we share your Personal Information in those cases where we sell or negotiate to sell our business to a buyer or potential buyer, or in the event of a change in corporate structure by merger, consolidation, liquidation, transfer of substantial assets, or in the unlikely event of bankruptcy. In this case, we will continue to ensure the security and confidentiality of your Personal Information, and give you notice before your Personal Information is transferred to a buyer or becomes subject to a different privacy policy.
  • Others: for example, to regulators or law enforcement authorities as required by applicable law, court order, or governmental regulations.

Update this Privacy Policy.

We may make changes to this Privacy Policy from time to time. We encourage you to review it regularly to learn how we are protecting your privacy. Unless stated otherwise, our Privacy Policy applies to all the Personal Information we have about you. We will post any changes to this policy on this page, and we may also contact you via your contact information, for example by email. Each version of this policy is identified at the bottom of the page by its effective date.